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Where good ideas come from : the natural history of innovation /

by Johnson, Steven [aut].
Material type: materialTypeLabelBookPublisher: New York : Riverhead Books, 2010Description: 326 p. : ill. ; 24 cm.ISBN: 9781594485381; 9781594487712; 1594487715.Subject(s): Creative thinking | Technological innovationsOnline resources: Publisher description | Contributor biographical information | Sample text
Contents:
Reef, city, web -- The adjacent possible -- Liquid networks -- The slow hunch -- Serendipity -- Error -- Exaptation -- Platforms -- The fourth quadrant.
Summary: Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward.
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Location Call number Status Date due
658.4063 J695 (Browse shelf) Checked out 20/01/2019

Includes bibliographical references (p. [303]-313) and index.

Reef, city, web -- The adjacent possible -- Liquid networks -- The slow hunch -- Serendipity -- Error -- Exaptation -- Platforms -- The fourth quadrant.

Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward.