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Il marketing industriale : politiche e strategie di marketing business-to-business /

by Foglio, Antonio [aut].
Material type: materialTypeLabelBookSeries: Azienda moderna: 401Publisher: Milano : F. Angeli, 2000Description: 399 p. ; 23 cm.ISBN: 8846418026.Subject(s): Marketing
List(s) this item appears in: Management, Economia e Finanza
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658.804 F656 (Browse shelf) Available

In appendice: Glossario di marketing.